POR Creo Project
The project aims to reach potential clients in emerging countries, such as China and Hong Kong. Actions taken are mainly carried out within Lineapelle 2016 fair, as an international exhibition of leathers, accessories, fabrics. Therefore this is an ideal place for Chinese buyers, who usually attend this event.
Furthermore, to give continuity to the project started with Lineapelle, BCN Concerie will implement an advertising campaign in English in the magazine "Obiettivo Moda", in order to anticipate fashion trends, promote new collections and materials in the leather sector, as magazine is disseminated also in China and Hong Kong.
Poster project EAST